Monday, August 28, 2006

Eminem: shoes for a cause

Best known for his hotly-debated, chart-topping tracks and the ability to turn raw talent into gold, Detroit's-Eminem recently added a new skill-set to his multi-faceted resume: shoe-designer.

Earlier this year, the record-breaking rapper teamed up with Nike to design eight pairs of limited-edition shoes from Nike's Air Max series, including the original Air Max 1 (also known as the Air Max '87), the Air Max '90, -'93 (aka 270), -'95, -'97, 2003, the 180 and the new Air Max 360 (aka Max 2006).

After the shoes are created, Eminem will number and sign eight pairs of each.

All 64 pairs will then be auctioned off to benefit the Marshall Mathers Foundation, a non-profit created to assist charities working with troubled youth in Southeastern Michigan, and
ninemillion.org, a global organization which seeks to educate and provide sports-related activities to the more than 8 million youth rufugees around the world.

The signed shoes will be available at Nike stores in London, Berlin and Paris starting with Nike Londontown Thursday, August 31.

They will also be available on eBay for four weeks beginning September 12.

Scheduled dates and specific auction items are as follows:

Aug. 31: NikeTown London:
Shoes to be auctioned: Air Max '87 - 1 pair; Air Max '90 - 1 pair

Sept.12: eBay:
Shoes to be auctioned: Air Max '87 - 7 pairs; Air Max '90 - 7 pairs

Sept. 16: NikeTown Berlin:
Shoes to be auctioned: Air Max 180 - 1 pair; Air Max '93 - 1 pair

Sept. 19: eBay:
Shoes to be auctioned: Air Max 180 - 7 pairs; Air Max '93 - 7 pairs

Sept. 22: Nike Store, Paris:
Shoes to be auctioned: Air Max '95 - 1 pair; Air Max '97 - 1 pair

Sept. 26: eBay:
Shoes to be auctioned: Air Max '95 - 7 pairs; Air Max '97 - 7 pairs

Sept. 28: NikeTown London:
Shoes to be auctioned: Air Max 2003 - 1 pair; Air Max 360 - 1 pair

Oct. 03: eBay:
Shoes to be auctioned: Air Max 2003 - 7 pairs; Air Max 360 - 7 pairs

For more information, please visit Eminem's website.

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