Thursday, August 25, 2005

All-Star Game survey reveals economic, perceptual impacts on Detroit

A study released today by the Detroit Metro Convention and Visitor's Bureau found that All-Star Game events in Detroit last month brought $42 million into Detroit's tri-county area. Wayne, Oakland, and Macomb counties make up the tri-county area.

In addition, the study - which was performed by Patrick Rishe, an associate professor of Economics at Webster University in St. Louis - found that 78.4% of the non-locals surveyed stated they had a "more favorable" perception of Detroit from being at 2005 All-Star activities. Non-locals surveyed also said they were "more likely" to visit the Detroit area in the next two years.

Rishe and his research team got the data for their report by distributing 525 random surveys to non-locals that attended All-Star Game events in Detroit on July 11 and 12. Of the total surveys given out, nearly 500 of them were usable in the analysis.